Vevo doesn’t either it has deals in place with Universal Music Group, Sony (NYSE: SNE - News) Music Entertainment and EMI Music, but not Warner. The launch of Google Music was delayed several times last year in the run-up to its November debut by disagreements with the labels, and it still doesn’t have a licensing agreement in place with the third largest record company, Warner Music Group (NYSE:WMG). Having access to Vevo would allow Facebook to provide music and video to its users for free.įor its part, moving away from Google might also lesson roadblocks for Vevo in terms of negotiating deals with the record labels. Of course, users have to have a subscription to these music services to enjoy that offering. And just last week, it added a “Listen With” button that lets users listen along with their friends in real time to music provided by Spotify, MOG and Rdio. In September, it launched Facebook Music, which lets users share information about their music likes and dislikes with their friends. A better video portal would give Facebook another way of keeping its 800 million users worldwide on its platform for longer that was also the objective behind Twitter’s purchase of news summary site Summify earlier this week.įacebook has made a number of moves recently to increase its stickiness with music.

“And theoretically, Facebook knows a lot more about their end users, and they could monetize at a higher level.”įacebook’s upcoming initial public offering is also pushing it to beef up its video offerings. “People like watching and sharing music videos.”įor Vevo, Greenfield said, the deal would be about economics: “Presumably, the split would be better,” he noted. “If it (the deal) happens, it could be a way for Facebook to build huge amounts of traffic very quickly,” noted BTIG Research analyst Richard Greenfield to paidContent. To a degree, Facebook already collaborates with two-year-old Vevo, which supports seven of the top 10 musicians’ Facebook pages, including Rihanna, Katy Perry, Michael Jackson and Shakira. YouTube’s top-viewed videos of all time were all supplied by Vevo. Vevo’s channel accounted for over 53 million of YouTube’s viewers – about 34 percent of YouTube’s total. According to comScore (NSDQ: SCOR - News), YouTube had an industry-leading 157.2 million viewers in December compared to only around 42 million for Facebook.

Such a deal would help Facebook close the gap with the leaders in web video. A Vevo representative would not comment on these talks Facebook also did not respond to requests for comment.

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